The BBA Program
The BBA degree is preparation for a lot more than a career in business. It’s training for life. Succeeding in any environment requires the ability to think critically, to analyze data, to make recommendations, and to communicate them effectively. It demands not only knowledge, but also the ability to apply it and the courage to act on it.
Welcome to Goizueta Business School, where training leaders is what we do best. Our students learn to think on the fly while operating on the ground. They embrace technology yet recognize that it is a tool, not an end unto itself. Some fear contradiction, uncertainty, and chaos. Our BBA students know that these are the seeds of opportunity that will enable them to build stronger businesses, and a better world.
Dean's Message
Learn more about the BBA Undergraduate program at Goizueta from Andrea Hershatter, our Associate Dean and Director of the BBA Program. > More
Program Design
Discover why the Bachelor of Business Administration program at the Goizueta Business School is one of the most dynamic, progressive, and intellectually rigorous undergraduate programs in the world. > More
BBA Academic Calendar
Find key dates including registration deadlines, holidays, commencement and more. > More
