Goizueta BBA students placed first in a national competition to create a marketing campaign for Subaru.

The competition challenge was to raise awareness of Subaru's Impreza line among college students through an integrated marketing communications campaign. Each university formed and ran their own advertising agency within their course structure.

After making it into the final round, the student delegation from Reshma Shah's Integrated Marketing Communication class presented to senior executives at Subaru headquarters in New Jersey including their CEO, COO, CMO and several Marketing Directors. The Emory campaign entitled "Drive with Character" featuring "Susie B" edged out University of Southern California's (USCs) presentation. Both these spots won several honors and accolades.

Sample campaign advertisements created by the students may be viewed at:

http://www.youtube.com/watch?v=LcKms6QK5Ds&mode=related&search=

AND

http://www.youtube.com/watch?v=prApSLSEUuE&mode=related&search=

Subaru executives were incredibly impressed with the creativity found throughout all elements of the campaign and with the high degree of integration. They also commented on the strong presentation skills and professionalism demonstrated by the Goizueta BBA students.