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Knowledge@Emory
Managing Technology: A Sunny Outlook for Cloud Computing?
In late 2007 information technology giants Google and IBM announced a joint venture aimed at addressing "the emerging paradigm of large-scale distributed computing," also known as cloud computing. Under this evolving approach to information-technology, computer applications and activities are migrating away from individual machines and onto the Internet, where they can be easily distributed, updated and shared. Good news for consumers who must shell out money for each new upgrade, but how would the tech companies make money? In an interview with Knowledge@Emory, Benn Konsynski, a chaired professor of business administration for information systems and operations management at Emory University's Goizueta Business School, discusses this evolving technology and admits Google and IBM face at least two big challenges as they adapt to cloud computing: toppling entrenched business models and overcoming the basic nature of the Internet itself.