Frequently Asked Questions

What is the Goizueta Marketing Strategy Consultancy?

The Goizueta Marketing Strategy Consultancy (GMSC) is a student-run organization dedicated to solving the pressing marketing strategy issues facing major corporations. Since 1991, teams of talented MBA students have worked with these organizations, much like they would in a consulting engagement, but under the structure of a course with faculty supervision.

Who are the clients and why do they participate?

Our clients understand that today’s business environment produces a constant stream of marketing challenges. Now, more than ever, return on investment drives decision-making, forcing companies to do more with less. GMSC addresses these challenges by providing customized solutions at a fraction of the cost of consulting firms. Recent clients include American Cancer Society, The Coca-Cola Company, Emory Genetics Laboratory, GE Power, GE Work, and Solvay Pharmaceuticals.

Are the students working on real problems facing the clients?

Yes, the situations are real and current. The teams approach these projects working under strict confidentiality guidelines since these projects are usually highly strategic to the client companies. In addition, the GMSC Leadership has instituted a blanket non-disclosure agreement that must be signed by all students, faculty, and judges.

What are the deliverables from the students?

The student teams provide 1) a written report including key findings, implications, and actionable recommendations, 2) a presentation of findings and recommendations to the client and stakeholders, and 3) a presentation to a panel of marketing/strategy executives on presentation day (May 6, 2010). There are also deliverables throughout the semester including both qualitative and quantitative research being performed by every team.

How is GMSC structured?

Teams begin working on the projects in January and continue until the presentation day in May. Six to seven students are on each team with each team representing one client. Each teammate assumes a leadership role. Students attend additional academic sessions taught by veteran consultant alumni Dr. Shah and other professors. Students also have weekly reviews with Dr. Shah and a second year MBA team guide and consult with a range of appropriate faculty members to bring additional expertise to each project.

How do I get more information?

For more information please contact Kate Carpenter, Director of Client Relations, or Parul Lahoti, Managing Director.

Thank you for taking the time to learn about the Goizueta Marketing Strategy Consultancy.

GMSC is a part of Emory University’s Goizueta Business School, a non-profit, tax-exempt organization