GMSC History

The GMSC began in 1991 with the guidance of Professor Atul Parvatiyar. Under the guidance of Dr. Reshma Shah since 1997, GMSC is the largest student-run organization in the Goizueta Business School MBA program. Over half of the first-year marketing student body was involved in last year's competition. In the past seventeen years, more than 85 different corporate and non-profit sponsors have participated in and benefited from the program. Several clients have participated in GMSC more than once.

GMSC is a part of Emory University’s Goizueta Business School, a non-profit, tax-exempt organization