About GMSC
Emory University's Goizueta Marketing Strategy Consultancy (GMSC) partners talented MBA students from the Goizueta Business School with leading organizations to create strategic marketing solutions. GMSC teams have been successfully providing value-added recommendations on pressing business issues to their clients for the past 19 years. To see a list of past clients, click here. In past years, GMSC students have been commissioned to analyze strategic business initiatives including:
20 Years of GMSC
- Repositioning or launching a product or service
- Assessing new or existing market potential
- Maximizing marketing budget to increase profitability and market share
- Bundling products and services together to improve margins and customer satisfaction
- Utilizing new channels or partnerships to reach new customers
- Leveraging social media and new technology to meet marketing objectives
GMSC is a part of Emory University’s Goizueta Business School, a non-profit, tax-exempt organization