About GMSC

Emory University’s Goizueta Marketing Strategy Consultancy (GMSC) partners talented MBA students from the Goizueta Business School with leading organizations to create strategic marketing solutions. GMSC teams have been successfully providing value-added recommendations and results to their clients for the past 17 years. To see a list of past clients, click here. As a client, you will have the opportunity to customize a project that reflects your organization’s current and future strategic marketing challenges.

For example, prior clients have commissioned GMSC students to analyze how to:

  • Reposition or launch a product or service
  • Assess new or existing market potential
  • Maximize marketing budget to increase profitability and market share
  • Bundle products and services together to improve margins and customer satisfaction
  • Utilize new channels or partnerships to reach new customers

If you are interested in being a client of the GMSC, please contact Michelle Hall, Director, Client Relations, for additional information. The first step is to identify the marketing opportunities within your organization and discuss how GMSC can best meet those needs. We ask that all interested clients submit a two-page project proposal to be considered for this year’s program. GMSC is run under a non-profit structure. As such, a fee is charged that covers the operating and administrative costs of the program, including a significant proportion devoted to the team’s research activities.

Thank you for your interest and continued support. We look forward to working with you!

GMSC is a part of Emory University’s Goizueta Business School, a non-profit, tax-exempt organization