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William B. Tayler

Biography
Bill joined the Goizueta Business School in the 2007 after completing his Ph.D. in management at Cornell University. His research explores psychological and social forces affecting judgment and decision making in accounting. He currently serves as the Faculty Lab Advisor for the Behavioral Research Lab. His work has been published in The Accounting Review, the Journal of Accounting Research, The Journal of Finance, and The Review of Financial Studies.
Publications
- Lost in translation: The effects of incentive compensation on strategy surrogation, with W. Choi and G. Hecht, forthcoming at The Accounting Review.
- Norms, conformity, and controls, Journal of Accounting Research, 2011, with R. J. Bloomfield.
- The balanced scorecard as a strategy evaluation tool: the effects of implementation involvement and a causal-chain focus, The Accounting Review, 2010.
- Momentum, reversal, and uniformed traders in laboratory markets, The Journal of Finance, 2009.
- Margin Trading, Overpricing, and Synchronization Risk, The Review of Financial Studies, 2009.
- Information pursuit in financial-statement analysis: effects of choice, effort and disaggregation, The Accounting Review, 2007.
Working Papers
- Information Pursuit and Litigation Risk: Effects on Auditors’ Judgments and Confidence with Steve Smith and Doug Prawitt, 2011.
- Strategy Selection, Surrogation, and Strategic Performance Measurement Systems, with Willie Choi and Gary Hecht, 2011.
- To compensate or control: That is the question, with M. H. Christ, S. A. Emett, and D. A. Wood, 2011.
- Individual characteristics and the disposition effect: The opposing effects of confidence and self-regard, with K. Kadous, J. Thayer, and D. Young, 2011.
Areas of Specialization
- Management accounting
- Judgment and decision making
- Behavioral economics
Achievements and Honors
- Crystal Apple Award: The William H. Fox Award for Emerging Excellence, presented by Emory University, 2011
- Best Paper Award, presented by the Management Accounting Section of the American Accounting Association for "Norms, Conformity, and Controls," 2011
- Alumni Award for Excellence in Research, presented by the Goizueta Business School, 2010
- Best Paper Award, presented by the Management Accounting Section of the American Accounting Association, 2010
- Outstanding Doctoral Dissertation Award, presented by the Management Accounting Section of the American Accounting Association, 2008
- Dean’s Research Grant Awards, presented by the Goizueta Business School 2007, 2008, 2009
- Teaching Honor Roll, Recognition for Excellence in Teaching, Cornell University, 2006
- American Accounting Association Doctoral Consortium Fellow, 2005
- Glenn E. and Geraldine Hill Scholar, 2002
- Lewis M. Jones Scholar, 2001
- Robert K. Thomas Scholar, 2001
- School of Accountancy and Information Systems Scholar, Brigham Young University, 2001
- Trustees Scholar, Brigham Young University, 1995
- Phi Kappa Phi
Professional Memberships and Activities
Academic Background
PhD, management, Cornell University, 2007
MS, management, Cornell University, 2006
MA, professional accounting, Brigham Young University, 2002
BS, accounting, with honors and magna cum laude, Brigham Young University, 2002