Emory Goizueta Business School
Emory - Goizueta Business School


Marketing
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Marketing


The Marketing Area faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area. Their aim is to do research that is distinctive, powerful, and actionable.

Several faculty members have received “best paper” awards. The award-winning articles focus on diffusion of technology innovations, market structure, marketing strategy making, and evolution of customer preferences in new markets. Faculty members play visible roles in the editorial boards of leading journals and in national academic conferences.

BBA Course Offerings
BBA Core Courses BBA Electives
BUS 340 – Marketing Management BUS 342 - Marketing Inteligence
  BUS 346 - Consumer Behavior
  BUS 347 - Product & Brand Management
  BUS 348 - Sales & Business Development
  BUS 349 - Ent/Media/Sports Marketing
  BUS 440 - Non-Profit Marketing
  BUS 441 – Ideation
  BUS 442 - Applied IMC
  BUS 443 - Customer Relationship Mgmt
  BUS 446 - Integrated Marketing Communication
  BUS 449 - Marketing Strategy (global)

MBA Course Offerings

MBA Core Courses MBA Electives
BUS 540 - Marketing Management BUS 541 - Ideation
  BUS 542 - Marketing Intelligence
  BUS 543 - Integrated Marketing Communications
  BUS 547 - Brand & Product Management
  BUS 548 - Sales & Business Development
  BUS 549 - Goizueta Mktg Strategy Competition
  BUS 641 - Marketing Seminar
  BUS 642 - Biotech Market Analysis
  BUS 643 - Customer Relationship Mgmt
  BUS 646 - Consumer Behavior
  BUS 649 - Marketing Strategy (global)

 


Marketing Faculty

Sundar Bharadwaj - Professor of Marketing
Douglas Bowman - Professor of Marketing; Area Coordinator
Charles Frame - Adjunct Assistant Professor of Marketing
Tim Halloran - Adjunct Instructor of Marketing
Ryan Hamilton - Assistant Professor of Marketing
Susan Hogan - Adjunct Assistant Professor of Marketing
Sandy Jap - Dean’s Term Chair and Professor of Marketing
Edgar Leonard - Associate Professor of Marketing
Reshma Shah - Assistant Professor in the Practice of Marketing
Jagdish Sheth - Kellstadt Professor of Marketing
Ashish Sood - Assistant Professor of Marketing
Rajendra Srivastava - Goizueta Chair in Marketing and Digital Commerce (on leave until 2011)
Manish Tripathi - Assistant Professor of Marketing
Sriram Venkataraman - Assistant Professor of Marketing

Marketing Seminars

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