Marketing Faculty
Tenured/Tenure-Track
Douglas Bowman - Senior Associate Dean of External Relations; Professor of Marketing; McGreevy Term Chair in Marketing; Area Coordinator
Ryan Hamilton - Assistant Professor of Marketing
Sandy Jap - Goizueta Term Chair and Professor of Marketing
Edgar Leonard - Associate Professor of Marketing
Michael Lewis - Associate Professor of Marketing; Doctoral Area Coordinator Marketing
Jagdish Sheth - Kellstadt Professor of Marketing
Ashish Sood - Assistant Professor of Marketing
Manish Tripathi - Assistant Professor of Marketing
Non-Tenure Track
Richard Flaig - Adjunct Instructor of Marketing
JoAnn Sciarrino - Adjunct Instructor of Marketing
Charles Frame - Adjunct Associate Professor of Marketing
Tim Halloran - Adjunct Instructor of Marketing
Susan Hogan - Adjunct Assistant Marketing Professor
JoAnn Sciarrino - Adjunct Instructor of Marketing
Reshma Shah - Assistant Professor in the Practice of Marketing
Affiliated Faculty
Larry Barsalou - Samuel Candler Dobbs Professor of Psychology and Affiliated Professor of Marketing
On Leave of Absence
Sundar Bharadwaj - Professor of Marketing (on leave)
Sriram Venkataraman - Assistant Professor of Marketing (on leave)
Marketing
Marketing is concerned with determining, creating, communicating, and delivering a value proposition that meets the needs of an organization's customers. Scholarly research in marketing is social science applied to marketing problems -- applied economics, applied psychology, applied sociology, etc. The Marketing faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in two broad areas: marketing strategy, and marketing analytics.
The Marketing faculty has a very active program of research and publication in the leading journals in marketing. Many faculty have received highly competitive external research grants, hold leadership positions in marketing professional organizations, and are active in agenda-setting through visible roles in the editorial boards of leading journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.
BBA Course Offerings
Click here for details on BBA Marketing Courses (PDF)
| BBA Core Courses | BBA Electives |
|---|---|
| BUS 340 – Marketing Management | BUS 342 - Marketing Inteligence |
| BUS 346 - Consumer Behavior | |
| BUS 347 - Product & Brand Management | |
| BUS 348 - Sales & Business Development | |
| BUS 349 - Ent/Media/Sports Marketing | |
| BUS 440 - Non-Profit Marketing | |
| BUS 441 – Ideation | |
| BUS 442 - Applied IMC | |
| BUS 443 - Customer Relationship Mgmt | |
| BUS 446 - Integrated Marketing Communication | |
| BUS 449 - Marketing Strategy (global) |
MBA Course Offerings
Additional details on EvMBA and MBA Marketing Courses (PDF)
| MBA Core Courses | MBA Electives |
|---|---|
| BUS 540 - Marketing Management | BUS 541 - Ideation |
| BUS 542 - Marketing Intelligence | |
| BUS 543 - Integrated Marketing Communications | |
| BUS 547 - Brand & Product Management | |
| BUS 548 - Sales & Business Development | |
| BUS 549 - Goizueta Mktg Strategy Competition | |
| BUS 641 - Marketing Seminar | |
| BUS 642 - Biotech Market Analysis | |
| BUS 643 - Customer Relationship Mgmt | |
| BUS 646 - Consumer Behavior | |
| BUS 649 - Marketing Strategy (global) |
Seminar Series Fall 2011 - Spring 2012
| Date | Speaker | Room | Time |
|---|---|---|---|
| August: | |||
| 22 | David Schweidel (Wisconsin), Hightower Lecture Series (download) | 11:30 a.m. -1 p.m. | |
| September: | |||
| 30 | Daria Dzyabura (MIT), faculty recruiting | TBD | TBD |
| October: | |||
| 3 | Kaifu Zhang (INSEAD), faculty recruiting | TBD | TBD |
| 6 | Pinar Yildirim (Pittsburgh), faculty recruiting | TBD | TBD |
| 7 | Doug Chung (Yale), faculty recruiting | TBD | TBD |
| 27 | Sang Lee (Ohio State), faculty recruiting | TBD | TBD |
| 28 | Cristina Nistor (MIT), faculty recruiting | TBD | TBD |