Marketing
The Marketing Area faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area. Their aim is to do research that is distinctive, powerful, and actionable.
Several faculty members have received “best paper” awards. The award-winning articles focus on diffusion of technology innovations, market structure, marketing strategy making, and evolution of customer preferences in new markets. Faculty members play visible roles in the editorial boards of leading journals and in national academic conferences.
BBA Course Offerings
| BBA Core Courses | BBA Electives |
|---|---|
| BUS 340 – Marketing Management | BUS 342 - Marketing Inteligence |
| BUS 346 - Consumer Behavior | |
| BUS 347 - Product & Brand Management | |
| BUS 348 - Sales & Business Development | |
| BUS 349 - Ent/Media/Sports Marketing | |
| BUS 440 - Non-Profit Marketing | |
| BUS 441 – Ideation | |
| BUS 442 - Applied IMC | |
| BUS 443 - Customer Relationship Mgmt | |
| BUS 446 - Integrated Marketing Communication | |
| BUS 449 - Marketing Strategy (global) |
MBA Course Offerings
| MBA Core Courses | MBA Electives |
|---|---|
| BUS 540 - Marketing Management | BUS 541 - Ideation |
| BUS 542 - Marketing Intelligence | |
| BUS 543 - Integrated Marketing Communications | |
| BUS 547 - Brand & Product Management | |
| BUS 548 - Sales & Business Development | |
| BUS 549 - Goizueta Mktg Strategy Competition | |
| BUS 641 - Marketing Seminar | |
| BUS 642 - Biotech Market Analysis | |
| BUS 643 - Customer Relationship Mgmt | |
| BUS 646 - Consumer Behavior | |
| BUS 649 - Marketing Strategy (global) |