Marketing
The Marketing Area faculty places a strong emphasis on marketing strategy. Faculty members’ primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area. Their aim is to do research that is distinctive, powerful, and actionable.
Several faculty members have received “best paper” awards for research published in the Journal of Marketing, the oldest and most cited scholarly marketing journal; and the Journal of Marketing Research. The award-winning articles focus on diffusion of technology innovations, market structure, market-based assets, building customer- and market-focused organizations, marketing strategy making, and evolution of customer preferences in new markets. Faculty members play visible roles in the editorial boards of leading journals and in national academic conferences.
BBA Course Offerings
| BBA Core Courses | BBA Electives |
|---|---|
| BUS 340 – Marketing Management | BUS 342 - Marketing Research & Analysis |
| BUS 343 – Advertising | |
| BUS 344 - Marketing High Tech. Products | |
| BUS 346 - Customer Behavior | |
| BUS 347 - Product & Brand Management | |
| BUS 348 - Sales & Business Development | |
| BUS 440 - Non-Profit Marketing | |
| BUS 441 – Ideation | |
| BUS 442 - Marketing Research | |
| BUS 446 - Integrated Marketing Communication | |
| BUS 448 - International Marketing | |
| BUS 449 - Marketing Strategy |
MBA Course Offerings
| BBA Core Courses | BBA Electives |
|---|---|
| BUS 540 - Marketing Management | BUS 542 - Marketing Research |
| BUS 543 - Integrated Marketing Communications | |
| BUS 544 - Internet Marketing | |
| BUS 547 - Brand & Product Management | |
| BUS 641 - Marketing Seminar | |
| BUS 643 - Foundations of Relationship Marketing | |
| BUS 645 - Distribution & Key Account Management | |
| BUS 646 - Customer Behavior | |
| BUS 647 - Sales Management | |
| BUS 648 - International Marketing | |
| BUS 649 - Marketing Analysis for Management |