Biography
Sriram Venkataraman joined Goizueta Business School as an assistant professor of marketing in July 2004. Venkataraman's research focuses on new models of marketing research. These models help firms make more informed marketing decisions by providing a better understanding of consumer and competitive choices. Specifically, his research involves empirical application of game theory to analyze marketplace data. Substantive questions his current research addresses include (a) product line pricing, price promotions in consumer packaged goods and (b) market entry-exit dynamics in the lodging industry.

Publications

• Venkataraman, S. and Kadiyali, V, "Price-location links in the lodging industry -- An application of the generalized nested logit," under review, 2004.
• Venkataraman, S., "Price-assortment links in consumer and competitive choices: a structural analysis of retail competition," working paper, 2004.

Areas of Specialization

• Empirical industrial organization
• Classical and Bayesian analysis of household purchase behavior
• Dynamic structural models
• Channel choice
• Category management
• Hospitality industry

Achievements and Honors

• Cornell University INFORMS Doctoral Consortium Representative
• Fellow, AMA-Sheth Doctoral Consortium, 2003

Professional Memberships and Activities

• American Marketing Association
• INFORMS
• IEEE
• ACM
• MENSA

Academic Background
PhD, management, Cornell University, 2005
MS, management, Cornell University, 2003