Biography

Ryan Hamilton joined the Goizueta Business School faculty in 2008 after completing a PhD in marketing at the Kellogg School of Management, Northwestern University. His research investigates consumer behavior, especially consumer judgment and decison making. His work has investigated the role of the visual structure of information in decision making and some of the factors that influence consumers' choice among assortments. A recent stream of research investigates price image: how consumers decide whether a retailer or brand is, in general, high priced or low priced, and how price image influence consumers' choices.

Curriculum Vitae

Publications

• “The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image,” with A. Chernev, Journal of Marketing Research, forthcoming.
• “The Role of Assortment Size and Option Attractiveness in Consumer Choice among Retailers,” (2009) with A. Chernev, Journal of Marketing Research, 46, June .
• “Compensatory Reasoning in Choice,” (2009) with A. Chernev. Chapter in The Social Psychology of Consumer Behavior, Frontiers of Social Psychology, ed. M. Wanke. New York: Psychology Press.
• “Perceptual Focus Effects in Choice,” (2007) with J. Hong and A. Chernev, Journal of Consumer Research, 34, August.

Working Papers

• “The Influence of Price Image on Consumer Choice: Preferring High Priced Items from Low Priced Stores,” with Oleg Urminsky
• “Price Image in Retail Management,” with A. Chernev.
• “Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources,” with K. Vohs, A. Sellier, and T. Meyvis.
• “Visual Restructuring and Individual Decision Making,” with J. Hong and A. Chernev.

Areas of Specialization

• Judgment and decision making
• Price image
• Visual information processing

Academic Background
BS, Applied Physics, Brigham Young University, 1999
PhD, Marketing, Kellogg School of Management, Northwestern University, 2008