Biography

Prior to coming to Emory University, Professor Sheth was the Robert E. Brooker Professor of Marketing at the University of Southern California, the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, on the faculty of Columbia University, and at the Massachusetts Institute of TechnologyJag has published more than 200 books and research papers in different areas of marketing. His book The Theory of Buyer Behavior (1969) with John A. Howard is a classic in the field. He has published two scholarly books: Marketing Theory: Evolution and Evaluation (1988) and Consumption Values and Market Choices (1991). His new textbook, Customer Behavior: Consumer Behavior and Beyond (with Banwari Mittal and Bruce Newman) will be published by the Dryden Press in 1998.

Jag is an American Psychological Association Fellow and past President of APA's Consumer Psychology Division and Association for Consumer Research (ACR). He was the recipient of the Viktor Mataja Medal from the Austrian Research Society in Vienna (1977) and the 1989 Outstanding Marketing Educator Award from the Academy of Marketing Science. In 1991 Dr. Sheth was also recognized as the Marketing Educator of the year by Sales and Marketing Executives International (SMEI). In 1992 the American Marketing Association awarded Dr. Sheth the PD Converse Award for his life-long contribution to the discipline of Marketing Theory. In 1996, he was elected to be the Distinguished Fellow of the Academy of Marketing Science.

Publications

• Telecom Outlook Report, (with Massoud Saghafi and Robert Janowiak), IEC, 1997
• Consumer Behavior in the Future, (with Rafendra Sisodia), Robert Peterson (ed.), Electronic Marketing and the Consumer, Sage Publications, pp. 17-37, 1997
• The Health of the Health Care Industry: A Report Card From American Consumers, (with Banwari Mittal), Health Care Marketing, AMA pp. 29-35, 1997
• A Strategic Vision of the Wireless Industry: Communications Unbound, (with Rajendra Sisodia), IEC, 1997
• Research in Marketing, (Series Editor with Atul Parvatiyar), Vol. 13, JAI Press, 1997
• Communications Outlook: Competition, Growth and Consolidation, (with Robert Janowiak and Massoud Saghafi), Annual Review of Communications, IEC, pp. 219-227, 1997
• Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues, (with Atul Parvatiyar), Research in Marketing, Vol. 13, JAI Press, 233-250, 1997
• Supplier Relationships: Emerging Issues and Challenges, (with Arun Sharma), Industrial Marketing Management, Vol. 26, pp. 91-100, 1997
• Relationship Marketing: An Agenda for Research, (with Arun Sharma), Industrial Marketing Management, Vol. 26, pp. 87-90, 1997

Areas of Specialization

• Marketing Theory
• Global Competitive Strategy
• Relationship Marketing
• Demographics

Achievements and Honors

• Advances in Marketing Award, Southern Marketing Association, 1998
• Distinguished Fellow, International Engineering Consortium, 1997
• Distinguished Fellow, Academy of Marketing Science, 1995
• P.D. Converse Award, American Marketing Association, 1992
• External Examiner, National University of Singapore, 1981-1985
• Who’s Who in America, 1985-present
• Fellow, American Psychological Association, 1975

Professional Memberships and Activities

• American Marketing Association
• American Psychological Association
• Association for Consumer Research
• Academy of International Business
• Academy of Marketing Science

Selected Consulting Clients

• Allstate Insurance
• AT&T
• BellSouth
• California Microwave, Inc.
• Cox Communications
• Ernst and Young
• Ford
• Ingram Micro
• Philips

Academic Background
Ph.D., University of Pittsburgh, 1966
MBA, University of Pittsburgh, 1962
B.Com. (Honors), University of Madras, 1960