Emory Goizueta Business School
Executive Education
Emory - Goizueta Business School


Learning Overview
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Learning Overview


Learning Objectives

Individuals will emerge from this program with the ability to

  • Distinguish their organization as a complex system and the criticality of each business function
  • Understand and apply corporate strategy concepts
  • Recognize the link between operations and strategy and apply tools that will help close that gap
  • Develop a marketing response to the components of shifting preferences and generational demographics
  • Effectively lead and direct the actions of their teams
  • Use key performance indicators to guide organizational growth and development

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