Leveraging Creativity
| Course Title: | Leveraging Creativity: Innovation and Intrapreneurship |
|---|---|
| Upcoming Dates: | 2010 Dates to be Announced |
| Cost: | $1,995 |
Leveraging Creativity: Innovation and Intrapreneurship will explore the importance of innovation and “intrapreneurship” in organization strategy, execution, and culture. The program will guide you towards new ways of thinking and problem solving in order to create a competitive advantage.
Who Should Participate
Manager level employees and above, in all industries and functional areas who have strategic influence.
Detailed Course Description
In this program, you will begin to explore and understand the value of innovation, “out of the box” thinking, and “intrapreneurship” (or entrepreneurship within organizations). By examining why some organizations struggle to create and capture new value, as well as examining the specific factors and business models that allow organizations to grow through innovation and intrapreneurship, you will learn how to leverage existing organizational capabilities to create a culture of innovation.
Key Topics:
- What is innovation within organizations; what does it look like
- Innovation as a key strategic imperative
- Benchmarking innovation strategy to demonstrate how innovation adds value to the bottom line
- Frameworks to promote creativity and “out of the box” thinking on a daily basis
- Innovation and intrapreneurship as a value added leadership competency
- Building and executing a culture that rewards innovation and intrapreneurship, and understanding the impediments to developing a culture of creativity and innovation
Practical Application/Exercises:
- Participants will be asked to come prepared with specific examples from their own organizations to use as live cases
- Case studies
After completing Leveraging Creativity: Innovation and Intrapreneurship, you will be able to:
- Understand the tools, techniques, and frameworks for fostering innovation in the workplace
- Recognize the capabilities needed for leaders and managers to apply innovation in their organizations to enhance performance and the bottom line
- Understand the factors necessary to build and support a culture of creativity and innovation
Course Faculty:
Michael Sacks, Associate Professor in the Practice of Organization and Management, Goizueta Business School
Charles Goetz, Senior Lecturer in Organization and Management, Goizueta Business School; Author and Entrepreneur
