Emory Executive Education partnered with the leading telecommunications leader with operations across the U.S. to develop a week long program for experienced marketing managers in both field and corporate roles. The business issue for this company was to enhance their marketing expertise in an increasingly competitive industry. A main focus of the program was to gain a deeper understanding and application of the marketing function.
Customized content included marketing strategy, branding, and customer relationship marketing (CRM). Teaching methodologies consisted of case studies, computer-driven simulations, facilitated discussions and current business challenges from within the organization.