Program Options

Our goal is to provide students with a broad professional education and to acquaint them with the theory, principles, and techniques of analysis, organization, planning and control, which are common to all organizations. As a graduate of the Goizueta Business School, you will be able to analyze business issues and make creative, innovative and sound recommendations.

While admission and graduation criteria for the Business School are demanding, the benefits of the education you will receive here extend far beyond the classroom. As a student in the Bachelor of Business Administration (BBA) program, not only will you explore the business environment academically, but you also will learn to take responsibility for your decisions, manage your time, set priorities, and interact with the business community.


College Majors

The possibility of completing the needed college course work in conjunction with the BBA degree depends on the requirements of the major you are pursuing. You can use your flexible and non-business classes you need by planning carefully and working with advisors in both the business school.

Approximately 15% of the graduating BBA class successfully earns a college major.


Design Depths

This option allows students to combine college and business school courses to explore a specialized area of interest such as business journalism, new media communications, or environmental management.


Ski Trip

Each January, the BBA Program Office invites enrolled BBA students to complete a PE credit toward graduation requirements by participating in the BBA Ski Trip. The annual ski trip is held in Blowing Rock, North Carolina.