Marketing Program Overview
The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs.
Students will be part of an intellectually stimulating and demanding environment that requires participation in seminars by other students, faculty, and visiting faculty. They are encouraged to develop original ideas, collaborate on research projects, and present work at major national conferences.
The Marketing faculty places a strong emphasis on strategy. The primary research orientation of most faculty in the area revolves around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area. Their aim is to do research that is distinctive, powerful, and actionable.
Recommended Pre-program Coursework
The Marketing program seeks to attract exceptionally intelligent students with a strong work ethic, intellectual curiosity, initiative, and the determination to succeed. Applicants to the marketing area may have backgrounds and coursework in psychology, sociology, or anthropology, as well as training in basic statistics.
Faculty and Published Work
Several faculty members have received "best paper" awards for research published in the Journal of Marketing, the oldest and most cited scholarly marketing journal, as well as the prestigious Journal of Marketing Research. The award winning articles focus on diffusion of technology innovations, market structure, market-based assets, building customer- and market-focused organizations, marketing strategy making, and evolution of customer preferences in new markets.
Faculty members play visible roles in the editorial boards of leading journals and in national academic conferences.
