Course Requirements

The courses listed below follow the progress of a typical doctoral program in marketing from years one through four.

ZEROTH SUMMER (summer before formal matriculation)
Quantitative Methods

FALL YEAR 1
Survey of Business Research Methods
Probability & Statistics
Foundations of Marketing
Marketing Strategy I

SPRING YEAR 1
Multivariate Statistics
Econometric Methods
Customer Behavior
Marketing Strategy II

SUMMER YEAR 1
Year One Evaluation (based on performance in first-year coursework)
First Year Summer Paper

FALL YEAR 2
Theory Construction
Elective
Elective
Elective

SPRING YEAR 2
Empirical Methods In Marketing
Elective
Elective
Elective

SUMMER YEAR 2
Comprehensive Exam
Second Year Summer Paper
Second Year Evaluation
TATTO Teaching Development Course

FALL YEAR 3
TATTO Course on Business School Teaching & TATTO Teaching Assistantship
Dissertation Research

SPRING YEAR 3
TATTO Teaching Associateship
Electives
Dissertation Research

SUMMER YEAR 3
Research
Third Year Evaluation

FOURTH YEAR
Dissertation Research
Final Dissertation Defense

Most doctoral seminars are offered every other year. The sequence of courses taken by a student would depend on the timing of his or her admission in the two-year cycle. The doctoral curriculum is subject to periodic review and revision.