656 - Social Media and Virtual Communities

This is a course for the students with a strong interest in new technologies and how they may be used to create new business opportunities, particularly new social networking media. Topics covered will include social networking and how the business world leverages them, virtual worlds and technologies, skills in designing and implementing social media for business value using SharePoint and iTunes U (hands on projects).

Students who take this course will be prepared to enter the emerging world of social media and virtual communities. Specifically, they will:

• be able to evaluate key success factors for effective design of social media
• be able to design and implement a variety of social media
• be able to present pros and cons of different examples of virtual community implementations for business value creation