Prerequisite: BUS 365.
Today's highly competitive corporate environment demands and rewards strong communication skills. This advanced course enhances the professional communication skills you learned in 365 and introduces you to relevant applications of those skills in a corporate environment. Corporate Communication explores a wide range of issues in internal and external communication by analyzing case-based situations and audiences, formulating communication strategies, designing messages as implementation of action plans, and evaluating potential feedback. You will further your understanding of how oral and written communication function in organizations, and you will increase your awareness of the multiple options available to you as an effective communicator. In addition, you will enhance your analytical, organizational, speaking, writing, decision-making, and small-group skills. Required for a Communication Depth..