Marketing
Students may choose three of the following electives to earn a concentration in any of these academic areas.
Strongly Recommended courses are the most important classes for students to consider in these areas of concentration. Recommended courses and activities are supplemental courses that students may choose to take to further develop their expertise.
Concentration Electives
| Marketing | Brand Management Customer Behavior Forecasting in a Digital Age Goizueta Marketing Strategy Consultancy Integrated Marketing Communication International Marketing Marketing Research Marketing StrategySales and Business Development |
| Brand Management | Brand Management Customer Behavior Forecasting in a Digital Age Goizueta Marketing Strategy Consultancy Integrated Marketing Communication Marketing ResearchMarketing Strategy |
| Customer Relationship Management | Customer Behavior Forecasting in a Digital Age Goizueta Marketing Strategy Consultancy Marketing Research Marketing StrategySales and Business Development |
Additional Recommended Electives
| Marketing | Biotech Marketing Decision Modeling Directed Study Marketing High-Tech Products Marketing Seminar Non-Profit Marketing Service OperationsStrategic Decision Analysis |
| Brand Management | Biotech Marketing Decision Modeling Directed Study International Marketing Marketing High-Tech Products Marketing Seminar Non-Profit MarketingStrategic Decision Analysis |
| Customer Relationship Management | Biotech Marketing Decision Modeling Directed Study International Marketing Marketing High-Tech Products Marketing Seminar Non-Profit MarketingStrategic Decision Analysis |
