Marketing

Students can choose from the following Marketing electives. To view a complete description of the course, simply select the course title or print a list of all Marketing Elective descriptions.

542 - Marketing Research

This course deals with collection of market data, and application of decision modeling to address questions regarding critical marketing decisions such as market segmentation, targeting, product positioning, promotion and advertising response etc. > More

543 - Marketing Channels

This course will provide the students the knowledge of planning marketing channel activities, organizing institutions and agencies involved in the process of making products and services available to business and household consumers, coordinating the marketing efforts of those institutions and agencies, evaluating the performance of those organizations, and controlling marketing channel efforts.> More

546 - Integrated Marketing Communications

This course reflects changes occurring in the area of marketing communications. It looks beyond advertising and personal selling and examines controllable (e.g., direct marketing, customer service, and packaging) and uncontrollable (e.g., word of mouth, competitive activities, and retail merchandising) communications. > More

548 - Sales and Business Development

This course exposes students to the contemporary challenges faced in managing the selling process. The objective of this course is to develop and enhance the skill set that students will need to pursue careers that involve selling and market development. > More

549 - Goizueta Marketing Strategy Consultancy (GMSC)

The annual marketing strategy consultancy affords students practical experience in addressing marketing problems by assigning them to work on a project with partnering companies that have agreed to work with our students. > More

640 - Entertainment, Media and Sports Marketing Fieldwork

This course is intended to expose students to the challenges that entertainment, media, and sports organizations face and provide them with practical experience through fieldwork activities.> More

641 - Marketing Seminar

This advanced level seminar focuses on contemporary issues and topics of concern to marketing managers, including strategic options for growth, impact of changing demographics, how competition shapes industry structure and strategy, etc.> More

642 - Biotech Market Analysis

This course is intended for students with a background and interest in the business aspects of new product development in the life sciences. It will provide students with knowledge and experience in the areas of analysis of markets for products and services that have been developed by researchers in Emory's Life Sciences programs. > More

644 - Marketing of High Tech Products

This course offers a framework – integrating concepts from business policy and R&D/technology strategy – to systematically analyze the different dimensions of marketing and technology strategies in high-tech industries.> More

646 - Customer Behavior

Customer Behavior examines the behavior of different types of customers--consumers, businesses, and governments--as well as suppliers, employees, stockholders, and other stakeholders of the firm.> More

647 - Non-Profit Organization Marketing Fieldwork

The objective of this course is to provide students with practical marketing experience as well as insight into Not for Profit Organizations (NPO) and the challenges that they face.> More

648 - International Marketing

International Marketing provides students with a conceptual understanding of global marketing perspectives and approaches. This course helps students develop skills to analyze international marketing opportunities, assess marketing programs and evaluate international marketing strategies and programs.> More

649 - Marketing Strategy

The course emphasizes learning-by-doing and aims to help students explore select issues in marketing strategy via lecture-discussions and cases; experience marketing strategy in a computer simulated environment; and apply key concepts explored in class in a field project.> More