History
Since the Goizueta Business School was founded nearly 90 years ago, many people have played a role in its development as one of the nation's premier business education institutions. Perhaps the most notable is the legendary business leader whose name the school bears, Roberto C. Goizueta, who offered this challenge and vision to all future students and faculty:
"Business schools today cannot just reflect business the way it is. They must teach business the way it will be."
Both in the past and today, our goal is to provide students with a broad professional education and to engage them with the theory, principles and techniques of analysis, organization, planning and control which are common to all organizations.
Founded in 1919 as the Emory University School of Economics and Business Administration, the school was renamed in 1994 for Roberto C. Goizueta, the chairman and chief executive officer of The Coca-Cola Company from 1981 until his death in 1997. Hailed by The Wall Street Journal as "one of the most highly regarded CEOs in America," the personal and professional courage Roberto Goizueta demonstrated throughout his lifetime contributes to his legacy as one of the most respected action-oriented business leaders of the 20th century.
Goizueta's vision provides the inspiration and momentum behind the school's overarching goal -- to educate "Principled Leaders for Global Enterprise" who can create value for their companies and for the world.