Susan Hogan
Affiliated Assistant Professor of Psychology
Email: Susan_Hogan@bus.emory.edu
CV: Download CV
Phone: (404)727-8150
Fax: (404) 727-6313
Goizueta Business
School
Emory University
1300 Clifton Road NE
Atlanta, Georgia 30322 USA
Biography
Susan Hogan is a member of the Marketing Faculty at Emory University’s Goizueta Business School and also Managing Director with Actionable Results Research, LLC.
Dr. Hogan joined the Goizueta Business School faculty in Fall of 2001. During her nine years at Emory, Susan has also served as Research Partnership Director for the Emory Marketing Institute, Affiliated Assistant Adjunct Psychology Professor, Faculty Advisor for Korean Leaders in Goizueta and Faculty Co-Chair for the Martin Luther King Community Service Awards.
While at Emory, Professor Hogan has successfully developed and launched the Non-Profit Marketing Consulting and Entertainment, Media, and Sports Fieldwork Courses, which have been offered to both the undergraduate and MBA level students. These courses provide pro-bono research and consulting services to non-profit organizations as well as to organizations with ties to the entertainment, media, and sports industries. Susan also teaches Consumer Behavior and Integrated Marketing Communications at both the undergraduate and MBA levels. Additionally, Susan has served as faculty advisor for independent studies sponsored by US and International firms, including Kimberly Clark, Suunto, and Coca-Cola.
Dr. Hogan’s research activities include primary research and evaluation tool development, data collection, comprehensive analysis and tactical and strategic direction through actionable recommendations. Susan also has assisted as an expert witness, providing guidance and insight regarding how marketing efforts and other factors can influence the decision making process.
Dr. Hogan earned her Ph.D. in Marketing from The Wharton School at the University of Pennsylvania. Prior to attending The Wharton School, Professor Hogan worked for IBM Corporation for 10 years. Her various positions at IBM were in the area of sales and marketing, working directly with both IBM’s corporate and channel partners. While working for IBM, Susan earned an M.B.A. in finance from New York University’s Stern School of Business through their Executive Programs. Dr. Hogan also holds a B.A. in Marketing from Michigan State University.
Publications
- The Two Faces of Accountability: How Responsibility Acceptance and the Threat of Accountability Influence Principal and Agent Evaluations, American Marketing Association Winter Educators'' Conference Proceedings, February 2003
- Shooting the Principal while Embracing the Agent: How Responsibility Acceptance Influences Principal and Agent Evaluations When Confronted with Bad News, 2004 Society for Psychology Winter Conference Proceedings (forthcoming), February 2004
Areas of Specialization
- Account Management
- Relationship Marketing
- Social Influence
- Consumer Behavior
- Decision Processes
- Non-Profit/Social Marketing
Professional Memberships and Activities
- American Marketing Association
- Association for Consumer Research
Academic Background
PhD, Marketing, The Wharton School, University of Pennsylvania, 2002
MBA, Finance, Stern School of Business, Executive Programs; New York University, 1993
BA, Marketing, Michigan State University, 1987