Ryan Hamilton
Email: Ryan_Hamilton@bus.emory.edu
CV: Download CV
Phone: 404-727-9892
Fax: 404-727-6313
Goizueta Business
School
Emory University
1300 Clifton Road NE
Atlanta, Georgia 30322 USA
Biography
Ryan Hamilton joined the Goizueta Business School faculty in 2008 after completing a PhD in marketing at the Kellogg School of Management, Northwestern University. His research investigates consumer behavior, especially consumer judgment and decision making. His work has investigated the role of the visual structure of information in decision making and some of the factors that influence consumers' choice among assortments. A recent stream of research investigates price image: how consumers decide whether a retailer or brand is, in general, high priced or low priced, and how these price images influence consumers' choices. His research has been featured in The New York Times, The Wall Street Journal, Time, USA Today, CNN Headline News, Reuters and The Financial Times.
Professor Hamilton teaches courses in Marketing Management (MBA) and Consumer Behavior (PhD). He was awarded the MBA Teaching Excellence Award for Junior Faculty in 2009-2010 and 2010-2011. In 2011, Professor Hamilton was named one of the World’s Best 40 B-School Profs Under the Age of 40.
Publications
- "When Budgeting Backfires: How Self-imposed Price Restraints Can Increase Spending," (2012) with J. Larson, Journal of Marketing Research, 49, April.
- “The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online,” (2011) with S. Jap and D. Robertson, Management Science, 57, September.
- “Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources,” (2011) with K. Vohs, A. Sellier, and T. Meyvis, Organizational Behavior and Human Decision Processes, 115, May.
- “Competing for a Consumer’s Identity: Limits to Self-Expression and the Perils of Lifestyle Branding,” (2011) with A. Chernev and D. Gal, Journal of Marketing, 75, May.
- “Managing Product Assortments: Insights from Consumer Psychology,” (2010) with A. Chernev. Chapter in Kellogg on Marketing, Alice M. Tybout & Bobby Calder ed. New York: Wiley
- “The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image,” (2010) with A. Chernev, Journal of Marketing Research, 47, February.
- “The Role of Assortment Size and Option Attractiveness in Consumer Choice among Retailers,” (2009) with A. Chernev, Journal of Marketing Research, 46, June.
- “Compensatory Reasoning in Choice,” (2009) with A. Chernev. Chapter in The Social Psychology of Consumer Behavior, Frontiers of Social Psychology, ed. M. Wanke. New York: Psychology Press.
- “Perceptual Focus Effects in Choice,” (2007) with J. Hong and A. Chernev, Journal of Consumer Research, 34, August.
Working Papers
- “An Alternative to Reference Price Theories: Retailer Price Image as a Heuristic in Price Evaluations, Price Estimates, and Choice,” with O. Urminsky.
- “On The Negative Consequences of Thinking About Häagen-Dazs Cottage Cheese: Low Fit Brand Extensions and Self-Regulatory Depletion,” with K. Goldsmith.
- “This Won’t Be the Best Article You’ll Ever Read, God Bless It: The Use of Dispreferred Markers in Word-of-Mouth Communication,” with K. Vohs and A. McGill.
- “The Unexpressed Self: Freedom of Speech and Brand Choice,” with J. Ma and A. Chernev.
- “Visual Restructuring and Individual Decision Making,” with J. Hong and A. Chernev.
- “Price Image in Retail Management,” with A. Chernev.
Areas of Specialization
- Judgment and decision making
- Price image
- Visual information processing
Academic Background
BS, Applied Physics, Brigham Young University, 1999
PhD, Marketing, Kellogg School of Management, Northwestern University, 2008