Biography

Dr. Ramnath K. Chellappa joined the Goizueta Business School faculty in Fall 2005. He served on the faculty of Marshall School of Business, University of Southern California from 1997 - 2005, and was also the founding director of the Electronic Economy Research Lab (eBizLab) at USC. He is also affiliated with the Center for Telecom Management at USC and the Center for Research in Electronic Commerce at the University of Texas at Austin.

Prof. Chellappa's expertise is in the field of electronic markets, digital goods and economics of information security and privacy. His research in the areas of digital product piracy has been widely published in leading journals and conferences. His work on information privacy in online transactions received the Best Paper Award at INFORMS-CIST 2003. His research methods include economic modeling, empirical studies and social network analysis.

Prof. Chellappa also works closely with the industry on the managerial aspects of information technology driven issues. He has served as a litigation expert on personalization and privacy related issues for major portals and he recently co-authored a study on the design of Identity Management systems that was supported by the Advanced Practices Council of the Society for Information Management. Prof. Chellappa is often quoted in the popular media on information privacy and security related issues.

Prof. Chellappa has taught courses in undergraduate, MBA, PhD and executive education programs. He recently designed and taught a course in the Medical Management Program at USC. At Emory, he teaches in the MBA and PhD programs.

Publications

• Chellappa, R.K., and Shivendu, S. "A Model of Advertiser – Portal Contracts: Personalization Strategies under Privacy Concerns," Information Technology and Management, 7 (1), forthcoming 2006.
• Chellappa, R.K., and Shivendu, S. "Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets," Information Systems Research, forthcoming 2005.
• Chellappa, R.K., and Kumar, R. "Examining the Role of “Free” Product Augmenting Online Services in Pricing and Customer Retention Strategies," Journal of Management Information Systems, 22 (1): 355–377, Summer 2005.
• Chellappa, R.K., and Sin, R. "Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma," Information Technology and Management, 6, (2-3): 181-202, 2005.

Working Papers

• Chellappa, R.K., and Sin, R., "Competition for Customer Information: An Economic Model of Online Personalization Strategies in the Presence of Privacy Concerns," under review
• Chellappa, R.K., "Consumers’ Trust in Electronic Commerce Transactions: The Role of Perceived Privacy and Perceived Security," under review
• Chellappa, R.K., and Shivendu, S., "Incentive Design for "Free" but "No Free Disposal" Services: The Case of Personalization under Privacy Concerns," under review

Areas of Specialization

• Digital Product Pricing and Piracy
• Economics of Personalization and Privacy
• Electronic Markets and US Airline Pricing
• Management of Information Security and Privacy
• Alliances and Standards Formation in Software Industries

Achievements and Honors

• Best Paper Award, 8th INFORMS Conference on Information Systems and Technology, Atlanta, GA 2003
• Best Paper Award Nominee, Internet and the Digital Economy Track at The Hawaii International Conference on System Sciences, January 2003

Professional Memberships and Activities

• Association for Information Systems
• American Economic Association
• Association for Computing Machinery
• INFORMS
• Mini-track Co-Chair, Ethical, Legal and Economic Issues in the Digital Economy: Hawaii International Conference on System Sciences, 2004, 2005, 2006.
• Program Committee Member, INFORMS Conference on Information Systems and Technology (CIST), 2002, 2003, 2005
• Session Co-Chair, E-Business Management track, International Conference on Electronic Commerce, Oct 1-3, 2003

Academic Background
Ph.D. , McCombs School of Business, The University of Texas at Austin, 1997
M.S., School of Engineering, The University of Texas at Austin, 1993
B.Tech., Institute of Technology-BHU, Varanasi, India, 1991