Edgar Leonard
Email: Ed_Leonard@bus.emory.edu
Phone: 404-727-6358
Fax: 404-727-6313
Goizueta Business
School
Emory University
1300 Clifton Road NE
Atlanta, Georgia 30322 USA
Biography
Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. One of his programs, Marketing Strategies and Analysis for Competitive Advantage, has been rated among the top 5 programs in the Marketing and Sales area by INC. Previously he has served as Associate Dean of the Executive MBA Programs and has also directed the Evening MBA program. Prior to joining Emory he was a faculty member at North Carolina State University in Raleigh where he held a joint teaching and research position. Ed holds MBA and Ph.D. degrees in Business and an undergraduate degree in Chemistry.
Publications
- The Rise and Fall of Strategic Planning: A Review of Henry Mintzberg’s latest work, Journal of Marketing, December 1996
Working Papers
- The Effects of Package Type on Perceived Risk in Unbranded Products, with Martha McEnally
Areas of Specialization
- Marketing Strategy
- Marketing Planning
- Marketing Performance
- Marketing Research
Professional Memberships and Activities
- American Marketing Association
- Southern Marketing Association
- Board of Directors: Surgico, Holly Ridge Foods, Title America, American Marketing Association of Dekalb County, United Way (Volunteer Dekalb), Emory University, Houston Mill House
Selected Consulting Clients
- IBM
- The Coca-Cola Company
- Norwest Bancor
- Deloitte & Touche Consulting
- The Federal Savings Bank
- Melon Bank
- Anchor Savings Bank
- Lincoln National Insurance
- Chicago Title Insurance
Academic Background
Ph.D., Marketing, Oklahoma State University, 1978
MBA, Finance, Oklahoma State University, 1973
B.A., Chemistry, University of South Florida, 1969