Biography

Charles Goetz joined Goizueta Business School in the fall of 2001. Prior to his foray into academia, he had over fifteen years of experience in developing, implementing and growing entrepreneurial ventures. Goetz has been responsible for starting and building nine new ventures to date, employing more than 1,000 employees and delivering returns to investors in many cases far exceeding initial investment expectations. These companies operated in six unique industries including: banking, healthcare, radio broadcasting, sports, real estate and advertising. He has been awarded three patents and numerous copyrights.

As a lecturer, Goetz teaches MBA, Executive MBA and PhD students’ introduction to entrepreneurship, advanced entrepreneurship, business development and directed study.

Prior to his entrepreneurial ventures, Goetz was a senior executive at Citicorp. He sits on a number of both private business and not-for-profit boards. Goetz is presently in the process of writing two books: one a business book tailored to entrepreneurs entitled The Great Entrepreneurial Divide – The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails! The second, a political thriller presently titled, Angels of Conspiracy.

In addition, Goetz is responsible for the development of “Marketnomics,” a mathematical model based on calculus that quantifies perceived customer value by product features resulting in product offerings with substantially greater value propositions at lower costs and higher demand.

Areas of Specialization

• Entrepreneurship
• Business start-ups
• Business development
• Product development and market entry

Achievements and Honors

• Distinguished Lecturer Award 2006

Academic Background
MBA, marketing and econometrics, University of Texas at Austin
BA, economics and history, Emory University