Emory Goizueta Business School

Ashish Sood

Ashish Sood

Assistant Professor of Marketing

Email: Ashish_Sood@bus.emory.edu

Visit my Home Page
Phone: 404-727-4226
Fax 404-727-3552
Goizueta Business School
Emory University
1300 Clifton Road NE;
Room 524
Atlanta, Georgia 30322



Biography


Ashish Sood is an Assistant Professor of Marketing at the Goizueta Business School. Professor Sood's primary research interests are in the areas of innovation, technology management, new product diffusion in emerging markets, and financial analysis. His research has been published in the Journal of Marketing, Marketing Science, Journal of Computational Statistics and Data Analysis, and featured in many popular press publications. Prior to joining the academia, he has worked in the industry for twelve years managing sales and distribution of industrial products, product and supplier quality, and new product development with Crompton Greaves Ltd. in India, and Philips Electronics in Singapore.

Professor Sood has a Ph.D. in marketing from Marshall School of Business, University of Southern California, a bachelor's degree in Electrical Engineering from Delhi College of Engineering, Delhi University, and an MBA in Marketing with a specialization in Management of Technology from Nanyang Technological University, Singapore. Ashish is also an expert in quality management and TQM, and has conducted assessments of organizations for the Singapore Quality Award. He was the Lead Assessor for international standards ISO 9001 and ISO 14001, and consulted with firms in India and Singapore on quality management and environmental management. He serves as a reviewer for several top journals, and presents his research regularly at academic conferences worldwide.

Professor Sood teaches marketing strategy to the undergraduates, MBA and PhD students at Goizueta Business School. He has also taught at the University of Southern California and the Nanyang Business School, Singapore. He won the Teaching Excellence Award in 2004. His name has featured in the Marquis Who's Who in the World, Marquis Who's Who in America, and Marquis Who's Who in Finance and Business since 2002.


PUBLICATIONS

1. Sood, Ashish and Gerard J. Tellis (2005), "Technological Evolution and Radical Innovation," Journal of Marketing 69, 3, 152-168.

2. James, Gareth and Ashish Sood (2005), "Performing Hypothesis Tests on the Shape of Functional Data," Computational Statistics and Data Analysis, Vol. 50, Iss 1.

3. Sood, Ashish and Gerard J. Tellis (2008) "Do Innovations Really Payoff? Total Stock Market Returns to Innovation" forthcoming, Marketing Science.

4. Sood, Ashish, Gareth James, Gerard J. Tellis (2008) "Functional Regression: A New Model for Predicting Market Penetration of New Products", forthcoming, Marketing Science.

5. Tellis Gerard J. and Ashish Sood (2008), "How to Back the Right Technology," Business Insights, MIT SLoan Management Review-Wall Street Journal, Dec.



msi pAPERS

book chapters, WHITE PAPERS

BUSINESS PRESS

 

Invited Presentations