Biography
Andrea Hershatter is Associate Dean and Director of the BBA Program in Emory’s Goizueta Business School. She has led this program for the last ten years and has helped to achieve its current back-to-back BusinessWeek ranking in the Top 5 among undergraduate business programs. Andrea holds a faculty position in the Organization and Management area, where she teaches entrepreneurship, a course she also teaches annually as a visiting faculty member in the Helsinki School of Economics. Her research focuses on intellectual capital, creativity, corporate innovation and cultural agency. She is an expert on the Millennial generation and is also strongly interested in popular culture and music. Along with Joey Reiman, Andrea is the co-author of Business at the Speed of Molasses: How Business Produces Profits, a book in press with Random House. Andrea serves as the national chairperson of the Graduate Management Council Advisory Group on Undergraduate Students, on the editorial advisory board for PINK, a national professional woman’s magazine, and on the advisory board of the Economic Empowerment Initiative, a non-profit organization focused on financial literacy. She is also currently on the board of four ventures, and consults to several other entrepreneurial companies. She is active in a wide array of professional organizations and holds leadership roles in Emory’s Engaged Scholarship Committee and the President’s Council on the Status of Women. Andrea is the recipient of the university-wide Emory Williams Distinguished Teaching Award and the Don Keough Award for Excellence. She is a frequent presenter on the topics of entrepreneurship, generational attitudes and perceptions, and management education.

Publications

• Co-author, Business at the Speed of Molasses: How Business Produces Profits, Random House. 2007 (in final review).

Courses

• Entrepreneurship
• Entertainment Management
• American Identities

Honors

• 2002 Emory Williams Distinguished Teaching Award
• 2001 Donald Keough Award for Excellence
• 2001 Crystal Apple Nominee

Areas of Specialization

• Entrepreneurship
• Corporate Innovation
• Creativity in organizations
• Entertainment and Cultural influences
• Millennial Generation

Professional Memberships and Activities

• Advisory Boards
• Brighthouse, The Ideation Corporation: 2005-present
• Pink Magazine (editorial board): 2005-present
• CampusMovie Fest: 2005-present
• Igherighe Investments: 2004-present
• BlueMaze Entertainment: 2000-present
• Atlanta Woman Magazine (editorial, wrote weekly column): 2003-2005
• Waiting Room Theater: 2003-2005
• Towerlink,llc: 1999-2005
• Intelemetrics: 1999-2003
• Professional Organizations
• AACSB   Conference session speaker: 2006
• Beta Gamma Sigma, National Honorary Society   Chapter Secretary: 1998-present
• National Undergraduate Business Symposium   Founding member: 1992-present
• CASE Annual Meeting   Keynote speaker: 2005
• Research Forum On Undergraduate Education   Session chair, presenter: 2003
• Graduate Management Admissions Council
• Advisory Group on Undergraduate Students   Chair: 2007-present
• Board of Trustees (elected): 1996-2000
• Presenter, (most recently: the Millennial generation): 1984-present
• MBA Forums   Multiple (frequent) presentations: 1984-1996
• School Representative (12 years)   service on seven national committees: 1984-1996

Education
Ph.D. candidate in Advanced Standing, Institute of Liberal Arts, Emory University
MBA, Fuqua School of Business, Duke University, 1983
BSM, Freeman School, Tulane University, 1981