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Ashish Sood

Ashish Sood
Assistant Professor of Marketing
Email: Ashish_Sood@bus.emory.edu
Web: Visit Web Site
CV: Download CV
Phone: 404-727-4226
Fax: 404-727-3552

Goizueta Business School
Emory University
1300 Clifton Road NE
Atlanta, Georgia 30322 USA

Biography

Ashish Sood is an Assistant Professor of Marketing at the Goizueta Business School. Professor Sood's primary research interests are in the areas of innovation, technology management, new product diffusion in emerging markets, and financial analysis. His research has been published in the Journal of Marketing, Marketing Science, Journal of Computational Statistics and Data Analysis, and featured in many popular press publications. Prior to joining the academia, he has worked in the industry for twelve years managing sales and distribution of industrial products, product and supplier quality, and new product development with Crompton Greaves Ltd. in India, and Philips Electronics in Singapore.

Professor Sood has a Ph.D. in marketing from Marshall School of Business, University of Southern California, a bachelor's degree in Electrical Engineering from Delhi College of Engineering, Delhi University, and an MBA in Marketing with a specialization in Management of Technology from Nanyang Technological University, Singapore. Ashish is also an expert in quality management and TQM, and has conducted assessments of organizations for the Singapore Quality Award. He was the Lead Assessor for international standards ISO 9001 and ISO 14001, and consulted with firms in India and Singapore on quality management and environmental management. He serves as a reviewer for several top journals, and presents his research regularly at academic conferences worldwide.

Professor Sood teaches marketing strategy to the undergraduates, MBA and PhD students at Goizueta Business School. He has also taught at the University of Southern California and the Nanyang Business School, Singapore. He won the Teaching Excellence Award in 2004. His name has featured in the Marquis Who's Who in the World, Marquis Who's Who in America, and Marquis Who's Who in Finance and Business since 2002.


Publications

  • Sood, Ashish and Gerard J. Tellis (2011), "Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies," Marketing Science, 2011 30: 339-354.
    • Sood, Ashish and Gerard J. Tellis (2011), "Technical Appendix," Marketing Science
    • Marketing Science Institute Top Five MSI Reports Downloaded in 2010

  • Sood, Ashish and Gerard J. Tellis (2009) "Do Innovations Really Payoff? Total Stock Market Returns to Innovation" Marketing Science, 28(3) 442–456.

  • Sood, Ashish, Gareth James, Gerard J. Tellis (2009) "Functional Regression: A New Model for Predicting Market Penetration of New Products", Marketing Science, 2009 28: 36-51.

    • Sood, Ashish and Gerard J. Tellis (2005), "Technological Evolution and Radical Innovation," Journal of Marketing 69, 3, 152-168.
    • James, Gareth and Ashish Sood (2005), "Performing Hypothesis Tests on the Shape of Functional Data," Computational Statistics and Data Analysis, Vol. 50, Iss 1.

      • Other Publications/ Refereed Proceedings (Invited Papers Based On My Publications)


      Book Chapters (Based on Peer-Reviewed Publications)

      • "Marketing Applications of Functional Data Analysis" Functional and Operatorial Statistics, Springer Series: Contributions to Statistics, Dabo-Niang, Sophie; Ferraty, Frédéric (Eds.), XX, 304 p. 33, ISBN: 978-3-7908-2061-4, 2008.
      • "Technology Transition," Encyclopedia on Technology, Innovation and Management, V. K. Narayanan and Gina Colarelli O'Connor; Wiley-Blackwell, 2010, ISBN: 978-1-4051-6049-0
      • "Technology S-Curve" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568
      • "GE/McKinsey Matrix" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568
      • "Product Diversification" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568
      • "Technological Evolution" Empirical Generalizations about Marketing Impact, MSI’s Relevant Knowledge series, edited by Dominique Hanssens 2009, 09-600.
      • "Innovation Typologies" Wiley International Encyclopedia of Marketing, Chandy, R. K. and Prabhu, J. C. 2010, ISBN: 9781444316568.

        • Marketing Science Institute and Working Papers


        Awards and Fellowships (>$ 100,000)

        • 2010: Marketing Science Institute Research Grant Award $10,560
        • 2009: Dean's Research Grant Award $2,300
        • 2008: Dean's Research Grant Award $4,800
        • 2007: Marketing Science Institute Research Grant Award $10,000
        • 2007: Marketing Science Institute Research Grant Award $20,000
        • 2007: Emory University Research Committee (URC) Grant: $15,000
        • 2006: Marketing Science Institute Research Grant Award $8,640
        • 2006: Marketing Science Institute Research Grant Award $10,040
        • 2006: Finalist, MSI's Robert D. Buzzell Best Working Paper Award
        • 2006: Dean's Research Grant Award, $5520
        • 2005: President’s Commission on Race and Ethnicity Award $350
        • 2005: Fellow, Marketing Science Doctoral Consortium
        • 2004: John Funk Research Fellowship Award from Center for Research in Technology and Management, Kellogg School of Management $10,000
        • 2004: GPSS Travel Grant, University of Southern California
        • 2004: Finalist, ISBM Doctoral Dissertation Award
        • 2004: Fellow, Society for Marketing Advances Doctoral Consortium
        • 2004: Excellence in Teaching Award 2004-2005, Marshall School of Business
        • 2003: Philips Electronics Research Grant Award $5,000
        • 2003: Marketing Science Institute Research Grant Award $6,000
        • 2003: Fellow, Marketing Science Doctoral Consortium
        • 2001-2005: Ph.D. Degree Fellowship, Graduate Division, USC
        • 1984: Certificate of Merit in 1984 from Delhi Public School.
        • 1983-85: EEWT Scholarship 83-85 for academic excellence from ESCORTS
        • 1983: National Scholarship, India

          • Business Press


          Invited Presentations (Conference Presentations)

          • “Demystifying Disruption: A New Model to Understand and Predict Technological Disruption,” Indian Institute of Management, Ahmedabad, India, 2011.
          • “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,” Harvard Business School, Mar. 2011.
          • “Innovation and New Product Development”, 7th Annual LPA Product Managers Breakfast, PITTCONN 2011, Laboratory Science Equipment Conference, Georgia World Congress Center, Atlanta, Mar. 15, 2011
          • “Demystifying Disruption: A New Model to Understand and Predict Technological Disruption,” Yale University Conference on Consumer Insights, 2010.
          • "Decoding Disruption" Rotterdam School of Management, Erasmus University, Feb 2009
          • "Decoding Disruption", Lee Kong Chian School of Business, Singapore Management University, Singapore, Jul 1- 14, 2009.
          • "Do Innovations Really Payoff? A New Metric To Assess Total Market Returns to Innovations" Wharton Impact Conference, The Wharton School, Mack Center for Technological Innovation 2008
          • "Towards a Predictive Model of Technological Evolution", First Annual Greif Research Symposium, Greif Center for Entrepreneurial Studies, Marshall School of Business, USC, Los Angeles, 2008.
          • "Technical Evolution and Radical Innovation" Department of Management, The Wharton School, Seminar on the Evolution of Organizations and Industries (EOI), 2007
          • "Decoding Disruption" Department of Marketing, The Warrington School of Business, University of Florida, 2007
          • "Technological Innovation and Market Returns to Technological Innovations," Smeal College of Business, Penn State University, State College, PA, 2005.
          • "Research Productivity and Returns to Market Entry Decisions Hi-Tech Markets," Center for Research on Technology & Innovation, Kellogg School of Business, Northwestern University, 2005

          Service

          Visit website for more information.

          Mentor
          • DocSIG , AMA SIG for doctoral students, AMA Winter Educators' Conference, Tampa, FL, 2009.

          Session Chair, Conferences
          • WOM, Ratings, and Early Forecasting, Marketing Science Conference, 2011.
          • User Generated Content and Social Networks, Marketing Science Conference, 2011.
          • Innovation Dilemmas, Actions and Consequences, AMA Winter Marketing Educators' Conference, 2010.
          • New Frontiers in Methods for Innovation, PDMA Annual International Conference, 2009.
          • Learning, Integration and Management of the Market Side of Innovation, PDMA Annual International Conference, 2009.
          • Advances in Predicting Technological Evolution, Marketing Science Conference, 2009.
          • Marketing of Fast Decay Products, Marketing Science Conference, 2009.
          • Technology Evolution and Value Creation, AMA Winter Educators Conference, 2009.
          • Innovation and Value Creation, AMA Winter Educators Conference, 2009.
          • Marketing Strategy and Value Creation, AMA Winter Educators Conference, 2009.
          • Expanding Frontiers of Diffusion Research, Marketing Science Conference, 2008.
          • Strategic Marketing Issues at the Intersection of Marketing and Emerging Technologies, ISBM Academic Conf., 2008.
          • Frontiers in Innovation, European Marketing Academic Conference, 2008.
          • Innovation, Product Development & Diffusion, AMA Winter Marketing Educators Conference, 2008.
          • Innovation and Disruption, PDMA International Conference, 2007.
          • Technological Evolution and Organizational Innovation, INFORMS Marketing Science Conference, 2007.
          • Technology, Product and Firm Characteristics on Market and Firm-Level Innovation Outcomes, AMA Winter Marketing
          • Educators’ Conference, 2007.
          • Strategy and Performance Implications of Product Innovation and Product Design: Creating and Appropriating Value in
          • Innovation Management, PDMA Conference, 2006.
          • Financial Value of Marketing: Total Market Returns to Innovation, Marketing Science Conference, 2006.
          • Strategy and Performance Implications of Product Innovation and Product Design, AMA Winter Educators' Conference, 2006

          Reviewer, Conferences
          • AMA Winter Marketing Educators Conference, 2005 onwards.
          • AMA Summer Marketing Educators Conference, 2005 onwards.
          • Association for Consumer Research, 2005 onwards.
          • PDMA, 2005 onwards.
          • EMAC, 2006, 2007.

          Reviewer: Peer Reviewed Journals

          • Marketing Science
          • Management Science
          • Journal of Marketing
          • International Journal of Research in Marketing (IJRM)
          • Journal of Product and Innovation Management
          • Journal of the Academy of Marketing Science
          • Journal of Business and Industrial Marketing
          • Journal of Business Research
          • Industrial Marketing Management
          • International Journal of Quality Technology & Quantitative Management
          • International Journal of Electronic Busines
          • Technological Forecasting and Social Change
          • Journal of International Marketing

          Service: Emory

          • Member of Emory Honor Council 2005, 2006, 2007
          • Faculty Representative, Haring Symposium, Indianapolis, 2005
          • Director Analytics, ZIBS 2005, 2006
          • Faculty Recruitment 2006 – 2010
          • Doctoral Students Recruitment 2006 – 2010
          • Directed Study Guide 2006-1, 2008-2, 2009, 2010
          • Goizueta Marketing Strategy Consultancy Toolbox Faculty consultant 2008 - 2010
          • Director Analytics, EMI 2007- 2008
          • Member of Evening MBA Program Committee, 2007 - 2010
          • Member of Executive MBA Program Committee 2008 - 2009
          • Coordinator of Brown Bag series, 2006 - 2008
          • Reader, Marketing Doctoral Program, 2008 - 2010

          Industry Outreach

          • AIMA Awards Judging Panel, Atlanta Interactive Marketing Association's AiMA Awards 2008, 2009, 2010
          • Professional Affiliations
          • American Marketing Association
          • INFORMS Society for Marketing Science
          • Product Development and Management Association
          • Member - Mu Kappa Tau National Marketing Honor Society
          • Director Analytics, Zyman Institute of Brand Sciences, Atlanta
          • Auditor Singapore Quality Award for Business Excellence 1996
          • Lead Assessor for International Quality Management System ISO 9001
          • Lead Assessor for Environmental Management System ISO 14001
          • Associate - The Institution of Engineers (India)

          Teaching

          Vist website for more information.

          Interests
          • Marketing Strategy
          • Innovation strategy
          • Introduction to Marketing
          • Social Media Marketing

          Experience
          • BBA Program (Marketing Strategy, Introduction to Marketing, B2B Marketing)
          • MBA Program (Full Time and Evening) (Marketing Strategy)
          • Doctoral Education (Marketing Pro-Seminar On Special Topics)
          • Executive Education (Coke)

          Business Cases
          • Sood, Ashish (2011), “Channel Strategy at Kinetic Muscles Inc,” a medical technology company that designs, manufactures and markets a next-generation family of robotic therapy products.
            • This case was prepared by Carol Gee, and Evening MBA students Ravi Kakaria and Ankur Vij as a directed study project. Teaching Note available.

            Media coverage of business project done by students:
            • “New Stroke Therapy from Kinetic Muscles Calls for New Marketing Concepts,” Tempe, (Vocus/PRWEB) Jan. 30, 2011
            • “Students Take on Marketing Healthcare Technology,” Goizueta Newsroom, Jan 24, 2011

              • Education

              • PhD, Marketing, University of Southern California, Los Angeles
              • MBA (Management of Technology), Nanyang Technological University, Singapore
              • Bachelor of Engineering (Electrical), Delhi College of Engineering, Delhi

                • Academic Appointments

                • Assistant Professor, Goizueta Business School, Emory University, 2005 till date
                • Instructor and Research Assistant, University of Southern California, 2001-2004
                • Instructor, Nanyang Business School, Singapore, 1999-2001

                Business Experience

                • Product Quality Manager, Philips Electronics Singapore Pte. Ltd., Singapore, 1997-2001
                • Marketing Manager, Megahertz Infosys Pvt. Ltd, Delhi, India, 1995-1997
                • Area Sales Manager, Crompton Greaves Ltd. Delhi, India, 1989-1995